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GK at home
Brand identity
GK at Home is an online virtual cooking class hosted by Chef Gavin Kaysen. During my time with Soigné Hospitality Group, I helped create and launch the series in fall of 2020. The goal for the brand identity was to be present but ultimately, let the food do the talking. Often working with vibrant ingredients and beautifully completed dishes, I felt a black and white approach to the branding was strong and clean which allowed the story to be told through the program and meals created during.
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THE OBJECTIVES
Primary Logo, Photography, Website, Social Media, Print Collateral, Marketing
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visit: gavinkaysen.com
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