As the holidays approached I found myself unable to resist a brewery identity based on Christmas songs. After a short brainstorming session, I was between Hark Brewing and Yuletide Brewing. I realized I didn’t even know what the term Yule / Yuletide meant so I looked further into the definition and became so inspired by the concept.
Yule is the celebration of winter, making Yuletide another term for Christmas. The celebration begins on the 21st of December, the Winter Solstice and ends on New Years Day. Whenever I am designing, whether for fun or for a client, I love discovering the deeper meaning to the brand, it is inspiring!
My design inspiration for this brand was eclectic, heritage, and cozy.
Introducing, Yuletide Brewing Co. where you can enjoy Beer by the Fireside.