Late spring I collaborated with LAB Mpls to re-brand an annual race called Yellow Rose Race, located in Warroad, MN. Our goal was to update the brand but keep it close to its roots and last for many years to come.
LOGO BEFORE
LOGO AFTER
We loved the angles in the rose and bold text from the original logo and were able to apply similar elements in a clean, modern way.
Image from Yellow Rose Race Facebook page.